Managing Partners

Alan Nance

Alan Nance, always a creative disruptor, is now pioneering the Science of Experience.  Alan was one of the original team creating, promoting and delivering ITIL ("version 1") and went on to lead successful international business transformations at ING Bank, Royal Philips, and Barclays Bank. He is currently advising an international airport on their data, digital, and innovation strategy. 

Alan holds a vast knowledge of unsettling technologies and business models and is a specialist in providing disruptive best practices for industries going through tremendous change.  Alan is instrumental in codifying best practices for evolving eXperience Level Agreements (XLAs) and eXperience Indicators (XIs).

Lisa Schwartz ITSM Academy XLA Pioneer

The owner of ITSM Academy, Lisa Schwartz has led the development, education, and implementation of IT Service Management (ITSM), ITIL, DevOps and 

Agile Service Management at the enterprise level.  

As co-founder and owner of DevOps Institute, Lisa helped codify training and certification standards of DevOps globally. 

Lisa brings this know-how to the Collab, where we are introducing a formal training and certification scheme around the Science of Experience and eXperience Level Agreements (XLAs). 

Bill Barrett XLA Pioneer

Bill Barrett is dedicated to innovating how experience focused IT services and projects should look and feel to enterprise Customers and Employees. 

Bill has over 25 years of in-depth, hands-on experience leading diverse, cross-functional, service delivery teams in both traditional IT and cloud environments. 

This places Bill in a perfect position to help senior executives transform to make the service delivery and outsourcing experience effective, successful and enjoyable. 

Using the Collab's revolutionary XLA Framework, Bill is co-creating experience solutions to help our customers not just understand experience but to be able to anticipate experience.


Cameron has 25+ years transforming the customer experience of global corporations, by listening to and analyzing conversations and observing human behavior. Let him share with you WHAT he has learned about the #SCIENCEOFEXPERIENCE and HOW to develop deep insights on the patterns and possibilities of expectations, emotions, and opportunities that your current and target customers presenting, prior to, during and after they experience the journeys and pathways to your products and services.

Cameron enables his clients to excel at proactively intercepting and responding, in a timely and personal manner, to all of their valued consumers, as they interact and transact across devices, social communities and channels to market through the alignment of the right content, people, communication and data capabilities. He builds innovative operating models in regulated environments where frontline colleagues can move beyond traditional borders to ensure they become the CX champions and are the beating heart of insights across services and partnerships to make change thrive through the evolution of Service Level Agreements (SLA’s) towards eXperience Level Agreements (XLA’s).


Wiemer Kiuk

Wiemer Kuik's mission is to support individuals, teams and corporations to transform, change, learn and apply above the speed of change in an ever-evolving world. With more than 25 years of thorough business experience, Wiemer focuses on IT operating model transformation, change management and training

Throughout his career, Wiemer has used narration and storytelling to inspire business transformation.

Tania Benade-Meyer

Tania Benade-Meyer is a Senior Data Analyst with 10+ years of experience in Data Analytics, mentoring and growing teams as well as an insatiable interest in problem-solving. 

Utilizing the Conversation Before the Journey, Tania helps organizations accurately automate, segment, structure and standardize their big data. This enables them to derive insights that drive change and improve business outcomes.

Jon Wood

Jon Wood has always thrived in change and adapting to meet challenges. A Royal Marine Commando in his formative years, he utilizes the ethos and talents gained to support human behavioral transformation. 

 Jon is responsible for the human element of Employee Experience transformational change required to implement successful XLAs. We employ Jon’s expertise in benchmarking organizations’ Cultural Alignment and operatives behaviorally in comparison to where they need to be to deliver GAP strategy programs enabling successful XLA delivery.

The XLA Experience

With our customers, we have co-created solutions to generate millions of dollars in new revenue streams and improved customer experiences  

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